Hey there,

Emilia Zăinel here. 😊


Have you ever struggled to understand what people want, how they think, how to solve their problems better, or how to persuade them to support your cause?

Then we speak the same language. 😉

Welcome to BS for Startups!

You can speed up your business with behavioral science.

I’m Emilia Zăinel and I’m a Behavioral Strategist & Designer and Growth Hacker.

2 Things that I do:

1. Behavioral Design & Behavioral Science

I have been investing 8000+ hours reading, researching, testing, and experimenting with the psychological principles of Behavioral Science.

2.  Growth Mindset Coaching & Corporate Training

I deliver masterclasses and workshops on topics such as Behavioral Science, Cognitive Biases, D&I, Problem Solving, Creative Thinking, Growth Mindset, etc.).

2000+ hours of training and 1000+ participants.

“In any given moment we have two options: to step forward into growth or step back into safety.” Abraham Maslow

The smartest way now is the science and data approach.

This is my way and if you chose me, becomes your way too.

Where do I apply Behavioral Science? Research, marketing, CX/UX, HR, product development, strategy, employee wellbeing, customer behavior, and so on.

3 simple steps that I use:

1. Diagnose the problem using a Behavioral Audit.

2. I solve the problem using Behavioural Design (those psychological principles I was talking about).

3. I measure the results of my interventions.

Who do I work with?

·      Startups, regardless of industry. People suffer from the same cognitive biases.

·       Different organizations – that have teams already formed and need a fresh, outside look.

·       People who need content (articles, persuasive texts, training materials, procedural structures).

The projects companies approach me for:

  • Customers’ Behavior (who they are, what they want, why they buy/don’t buy, interviews, analysis, surveys, etc.).
  • Customers’ Experience/ Journey (what people do in the digital environment/ physical space)
  • Marketing Strategy (marketing strategy – market analysis, business analysis, positioning, channels, ads, marketing tactics, etc.)
  • Data Analysis & Strategy (figures from analytics software and platforms, observing patterns, and forecasting)
  • Operation Processes (process analysis, SOP creation)
  • Persuasive Communication (psychological principles applied to communication)
  • Product Management (without the JIRA part)

Step 1. Write here what you want to talk about.

Step 2. I will contact you within 48 hours.

Step 3. We’ll set up an online or offline alignment meeting (at no cost to you).

Everything you need to know about my field is here (Romanian).

Inspirational Case Studies (Romanian), here.

Companies that have worked with me on the above topics:

Provident, Philip Morris, Brink’s, NN, Brico Depot, Stailer, Bonapp.eco, FINS, VideoWise.com, 3minutesjob.com, Educativa, etc.

See my recommandations

𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐦𝐞:

– To be proactive and accountable for my results

– Have a rigorous, evidence-based approach

– Be reliable and punctual

– To be resilient and be able to handle the pressure

– Have a good time management

– Talk less, do more

– Interest in your goals

– Being a capable leader, adviser, coach

– Being honest, as a good friend that wants your well-being and doesn’t talk bull**it.