Hey there,

Emilia Zăinel here. 😊


Have you ever struggled to understand what people want, how they think, how to solve their problems better, or how to persuade them to support your cause?

Then we speak the same language. 😉

Welcome to BS for Startups!

You can speed up your business with behavioral science.

I’m Emilia Zăinel, a Behavioral Strategist & Designer, and Growth Hacker.

Few things that I do:

1. Behavioral Design & Behavioral Science

I have been investing 8000+ hours reading, researching, testing, and experimenting with the psychological principles of Behavioral Science.

2.  Growth Mindset Coaching & Corporate Training

I deliver masterclasses and workshops on topics such as Behavioral Science, Cognitive Biases (Unconscious Biases), D&I, Problem Solving, Creative Thinking, Growth Mindset, etc.).

2000+ hours of training and 1000+ participants.

Explore my full services on my company website – Behavi LAB

“In any given moment we have two options: to step forward into growth or step back into safety.” Abraham Maslow

The smartest way now is the science and data approach.

This is my way and if you chose me, becomes your way too.

Where do I apply to Behavioral Science? Research, marketing, CX/UX, HR, product development, strategy, employee wellbeing, customer behavior, etc.

My Core Method:

1. Understand the Problem
2. Establish the Outcome
3. Explore the Context
4. Propose Interventions and Test
5. Measure and Scale

Who do I work with?

·  Startups, regardless of industry. People suffer from the same cognitive biases.

·  Different organizations with teams already formed need a fresh, outside look.

· People who need content (articles, persuasive texts, training materials, procedural structures).

The projects companies approach me for:

  • Customers’ Behavior (who they are, what they want, why they buy/don’t buy, interviews, analysis, surveys, etc.).
  • Customers’ Experience/ Journey (what people do in the digital environment/ physical space)
  • Marketing Strategy (market analysis, business analysis, positioning, channels, ads, marketing tactics, etc.)
  • Data Analysis & Strategy (figures from analytics software and platforms, observing patterns, and forecasting)
  • Operation Processes (process analysis, SOP creation)
  • Persuasive Communication (psychological principles applied to communication)
  • Product Management (without the JIRA part)

Step 1. Write here what you want to talk about.

Step 2. I will contact you within 48 hours.

Step 3. We’ll set up an online or offline alignment meeting (at no cost to you).

Companies that have worked with me on the above topics:

Janssen, Hochland, Provident, Philip Morris, Brink’s, NN, Brico Depot, Stailer, Bonapp.eco, FINS, VideoWise.com, 3minutesjob.com, Educativa, Fundatia Umanitara Concordia, etc.

See my recommendations

What can you expect from me

– To be proactive and accountable for my results

– Have a rigorous, evidence-based approach

– Be reliable and punctual

– To be resilient and be able to handle the pressure

– Have a good time management

– Talk less, do more

– Interest in your goals

– Being a capable leader, adviser, coach

– Being honest, as a good friend that wants your well-being and doesn’t talk bull**it.

Education and accreditations

  • The Art of Hosting, Berlin, 2023
  • Changing Behaviour for Sustainable Development, BehaviourWorks Australia, edX, 2022
  • Behavioral Economics & Psychology in Marketing, MINDWORX, 2022
  • Behavioral Economics for Better Public Policies, BIDAcademy (South America), 2022
  • Design Thinking Starter, Design Thinking Society, 2022
  • BETA Behavioural Insights for Public Policy Course, 2021
  • Behavioral Economics in Action by University of Toronto, edX, 2021
  • Decision Making in a Complex and Uncertain World, The University of Groningen, FutureLearn, 2021
  • Statistical Thinking for Data Science and Analytics, by Columbia University, edX, 2021
  • Critical Thinking for Better Judgment and Decision-Making, Linkedin, 2021
  • Making Decisions, The Open University, 2021
  • Unconscious Bias, Linkedin, 2021
  • ReACT Coaching Training, Olde Vechte Foundation, Ommen, The Netherlands, 2019
  • Personal Development Counsellor, 2016, ANC certified
  • Course “Entrepreneurial Skills”, 2015, ANC certificate
  • Course “Trainer”, 2015, ANC certificate
  • Master’s Degree “History and Circulation of Philosophical Ideas”, Faculty of Philosophy, Bucharest, 2013 – 2015
  • Bachelor’s Degree in Journalism, Faculty of Journalism, Sibiu, 2008 – 2011
  • Participation in various literary events in Bucharest and in the country